We wanted to create a label that was not only eco-friendly and sustainable, but also make products that are meant to last through time, and also be of great quality and style. Create a space where the gifted weaver, natural dyer and the organic cotton farmer found a place in the changing dynamics of fashion.
Why choose MINC?
In today’s world, fast fashion is the latest fad, with garments designed not to be timeless, but rather to fit in with the fast pace of the fashion world. There is however a new movement that is beginning to gain traction, called slow fashion. The practice of slow fashion, is to design garments of good quality and style, garments that are meant to last, produced with fair wages and lower carbon footprints. MINC follows the movement of slow fashion, producing garments that are not only meant to last through time, but also garments of good quality and style. Everything at the store is made using natural fabrics, azo free environment friendly dyes. Even our closures are made from natural material like wood, coconut or sea shells and nickel free metal where possible!
At MINC, we not only promote a greener living through eco fashion, but also see to our customer’s satisfaction in everything we do, be it in creating a great product together or in customization.
The faces behind the brand . . .
Mini Varkey Shibu An alumnus of the prestigious National Institute of design (Ahmedabad), Mini is passionate about ecofashion, minimalist design & khadi, with over twenty years of experience in designing & producing exceptional clothing lines for customer-specific clients. She is founder Director of Brand MINC, a pioneering lifestyle label into ecofashion for women & tween girls. Established in 2007 MINC ecofashion has been listed by INDIA Today as a greenovator; one of fifteen eco-preneurs in India in 2013. The label has been awarded the craftmark for it's Khadi (2017) and so also for Adde Ka Kaam for the extensive efforts in working with traditional embroideries in a modern context (2017).
Kochery C Shibu, is an Alumnus of the prestigious National Defence Academy, he has commandeered two warships during his illustrious career with the Indian Navy. Post retirement he has written and published his debut novel Men and dreams in the Dhauladhar, whose technical aspects and characters are all based on past experience from hydro electric projects he has worked on. A visionary in setting up organizations ab-initio, he has put his vast experience in setting up the design studio, as also the operations systems. His vision has guided operations and business development, promotional activities and vendor development.